How we compare website platforms.
Naming a vendor is a responsibility. These are the rules every comparison on this site follows, and how to tell us when we get something wrong.
Every fact, sourced and dated
The vendor’s own words
Facts come from the vendor’s product pages, help articles, terms, press releases or public filings. Agency blogs, review sites and forum posts are not evidence.
Linked, dated and archived
Each fact links to its source with the date we read it, a short quote, and an archived copy where one exists.
Unknown stays unknown
When a vendor does not publish an answer, the page says so with the date we checked. We never fill a gap with a guess.
Strengths first
Every platform page opens with what the platform does well, sourced to the same standard as its limits.
The same eight questions
Ownership, code access, search control, speed, design freedom, lead and data ownership, switching cost, and 5-year cost and return, in that order, on every page.
Fresh or not at all
Facts older than 180 days fail our automated check, so a page is re-read before it goes stale. Every page shows when it was last verified.
Property versus platform
Each page compares the platform with a custom site the property owns, not with us. We appear in the call to action, not as the winner of every row.
Plain names, no logos
Vendors appear by name only, with a trademark notice. No logos and no screenshots of their software.
Speed figures come only from our own test
We publish no speed or score figure for any platform until our benchmark has run. The test uses Google PageSpeed Insights on mobile, runs each community homepage five times and reports the median, with real-user data from Chrome’s public dataset where a site has enough traffic.
Every run is dated, lists the Lighthouse version and every address tested, and is published with its data. Sites we built are measured with the same script on the same day. If they do not come out ahead, we say so.
The first run has not been published yet.
See something wrong? Tell us.
Use the contact form and name the page and the fact. We check every request, vendors included, within five business days, and record each change below.
Changes
- Published the AppFolio comparison, sourced to the AppFolio Sites Terms (last updated December 15, 2025) and the AppFolio Sites product page.
Compare your own site against the standard.
Bring your current website to a strategy session. We will run it through the same questions and show you what the gap is worth at a 5% cap rate.
- A working call on your property, not a pitch
- A strategist replies within one business day
- Clear priorities, whether or not you hire us