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Resources

Do the math before you spend.

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What free apartment marketing resources does Next Level Communities offer?

An ROI calculator that turns occupancy gains into asset value, a price guide with typical ranges for every service, side-by-side comparisons of custom websites against PMS templates and owned leads against listing services, and articles written in investor terms.

Free tools

Run your own numbers.

ROI Calculator

See what more occupancy is worth to your asset value.

Price Guide

What each service costs, and what moves the price.

Custom Website vs PMS Template

What a platform template costs you, side by side.

Owned Leads vs ILS

Why renting leads loses to owning them.

Guides in progress

Practical guides, on the way.

We are writing these now. Tell us which one you want and we will email it to you when it is published.

  • For developers

    The Lease-Up Marketing Checklist

    What to have live, and when, from pre-construction through stabilization.

  • For property managers

    Apartment Website RFP Template

    The questions to ask any website vendor, and the answers that should worry you.

  • For owners and investors

    The Owner’s Guide to Marketing ROI

    How to judge marketing in NOI and asset value instead of clicks and impressions.

Get a guide when it is ready

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Latest reading

Marketing math for apartment owners.

All insights
Industry and ILS

The ILS Trap: How to Reduce ILS Spend Without Losing Leads

To reduce ILS spend without losing leads, measure cost per lease for every listing site, build owned channels such as your website and search rankings before you cut, then lower spend in 60 to 90 day steps while watching leads, tours and vacant days. Cancel only what the data says isn't earning its place.

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Search and Visibility

How to Rank Your Apartment Community on Google

To rank your apartment community on Google, win three places: the map results, searches for your community name, and searches like apartments in your neighborhood. That takes a complete Google Business Profile, a steady flow of reviews, a fast website with a page for each thing renters search, and consistent listings across the web.

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Asset Value and NOI

How to Increase NOI in Multifamily With Marketing

To increase NOI in multifamily without cutting service, shrink the income you lose to vacancy, concessions and turnover. Marketing controls all three: it fills units faster, reduces the discounts needed to sign leases and keeps residents longer. At a 5% cap rate, every $1 of added NOI adds about $20 of asset value.

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Book a strategy session

Tell us about your property. A strategist reviews your community, your market and how renters find you today before the call.

  • A working call on your property, not a pitch
  • A strategist replies within one business day
  • Clear priorities, whether or not you hire us
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