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Website Care

Your website is a leasing asset. Keep it earning.

What is website care?

Website care is the ongoing work that keeps a community website fast, secure, current and leasing after launch: managed hosting, updates, backups, monitoring, content changes and reporting. Next Level Communities offers three plans, Essential, Plus and Premium, from $99.95 to $299.95 a month per community, run by the team that built the site.

Why care matters

Why does a website need care after launch?

Launch day is day one. A website is a working part of your leasing team: it answers questions at midnight, books tours and sends renters to your office. Left alone, it slowly stops doing all of that.

  • Sites drift when nobody owns them

    Specials expire, floor plans change, photos age and a form quietly stops sending. Every stale page is a renter who leaves with the wrong answer.

  • Speed is part of the first impression

    Google measures how fast pages load and respond and how steady they stay: under 2.5 seconds to show the main content is its mark for good. Renters feel the same thing Google measures.

  • Security is never finished

    New threats and software updates arrive every month. Care keeps the site patched, backed up every day and watched around the clock, so a problem is fixed before a renter sees it.

  • Search rewards sites that are kept up

    Broken links, missing structured data and pages that drop out of the index cost rankings slowly and quietly. Regular checks catch them while they are still small.

Left alone vs cared for

What is the difference between a launched site and a cared-for one?

The same website, one year after launch.

A website left alone after launch compared with a website under a Website Care plan
CompareLeft alone after launchUnder Website Care
SecurityUpdates wait until something breaksPatched and updated every month
BackupsUnknown, until one is neededEvery day, with one-click rollback
UptimeYou hear about an outage from a renterWatched 24/7, we are alerted first
SpeedSlows as pages and images pile upChecked against Google’s marks and kept fast
ContentLast month’s specials, old photosCurrent specials, floor plans and photos
SearchBroken links and errors build upSearch health checked on a schedule
Lead trackingA broken form goes unnoticedForms and tracking tested regularly
Who to callWhoever is still aroundThe team that built it, in your portal
Compare the plans

Which care plan fits your community?

Every plan keeps the site fast, secure and backed up. The higher plans add hands-on changes, more frequent checks and faster answers.

  • Essential

    Protect the investment. Hosting, security, backups and monitoring, handled.

    $99.95

    per month, per community

    • Global edge hosting and SSL
    • Security and software updates
    • Daily backups and uptime monitoring
    • Site editor and client portal
  • Plus

    Keep it sharp. Our team makes your changes and checks speed and search every quarter.

    $199.95

    per month, per community

    • Everything in Essential
    • Up to 2 hours of changes a month
    • Quarterly speed and search checks
  • Premium

    Keep it growing. More hands each month, a monthly report and the fastest response.

    $299.95

    per month, per community

    • Everything in Plus
    • Up to 4 hours of changes a month
    • Monthly analytics report
    • Same-business-day support
What each Website Care plan includes: Essential at $99.95 a month, Plus at $199.95 a month, Premium at $299.95 a month
Plan featureEssentialPlusPremium
Global edge hosting, SSL and CDNIncludedIncludedIncluded
Security and software updatesIncludedIncludedIncluded
Daily backups with one-click rollbackIncludedIncludedIncluded
24/7 uptime monitoring and alertsIncludedIncludedIncluded
Site editor for specials, floor plans, photos and pagesIncludedIncludedIncluded
Client portal for requests, reports and invoicesIncludedIncludedIncluded
Content and design changes by our teamNot includedUp to 2 hours a monthUp to 4 hours a month
Speed and Core Web Vitals checkNot includedQuarterlyMonthly
Search health check: broken links, structured data, indexingNot includedQuarterlyMonthly
Lead form and tracking checkNot includedQuarterlyMonthly
Analytics report: traffic, leads and toursNot includedNot includedMonthly
Strategy check-in callNot includedNot includedQuarterly
Support responseWithin 2 business daysWithin 1 business daySame business day
  • Prices are per community, per month.
  • Change hours reset each month and do not roll over.
  • Work beyond your plan is quoted first, or moves into a marketing service.
  • SEO, advertising and lead nurturing are separate services.
In every plan

What comes with every plan?

  • Global edge hosting

    Your site is served from a worldwide network close to every renter, with SSL, automatic scaling for a traffic spike and no server for you to manage.

  • Your own site editor

    Update specials, floor plans, photos and pages yourself in a clean editor built for your community, whenever your team wants to.

  • Your client portal

    Send requests, approve changes, see reports and find invoices in one place, for one community or the whole portfolio.

  • The team that built it

    The people who designed and built your site are the people who care for it. No handoff to a stranger and no explaining your community twice.

  • Backups you can roll back

    Every day is saved. If a change goes wrong, the site goes back to the last good version in minutes, not days.

  • You own it

    The code, the content and the domain are yours. Care is a service you keep because it works, not a lock on your own website.

Full control

Dial it up. Dial it down.

Example mix

Marketing Output83%

Every channel up: fill units fast and build demand for the months ahead.

  • Advertising: 90 out of 100
  • SEO: 75 out of 100
  • Lead nurturing: 85 out of 100
  • Website Care: Always on

One site, every channel, your call.

Care keeps the website healthy. Marketing makes it work harder. Because every service runs on the same site and the same portal, you decide how hard it works each month.

Need leases for a lease-up or a concession push? Turn advertising, SEO and lead nurturing up. Stabilized and full? Turn them back down. The site stays cared for either way, ready for the next push.

Plan care and marketing together in one strategy session.

Book a Strategy Session
Process

How does care work month to month?

Care starts on launch day and runs every month after, without you having to chase it.

  1. Launch handoff

    Your site moves straight into care on launch day. Your team gets editor and portal access and a short walkthrough.

  2. Always-on monitoring

    Uptime, security and backups run around the clock. If something breaks, we are alerted and on it before you have to ask.

  3. Monthly changes

    Send requests through the portal. On Plus and Premium our team makes the changes within your plan’s hours.

  4. Check and report

    Speed, search and lead tracking are checked on your plan’s schedule, with the findings and fixes in your portal.

FAQ

Website care questions owners ask

Do we own the website?

Yes. The code, the content and the domain are yours. A care plan pays for hosting and the work to keep the site healthy, not for the right to use your own website.

Can we change plans later?

Yes. Move up before a busy season or a lease-up and back down when things settle.

What counts as a content change?

Anything our team does on the site: new specials, floor plan and pricing updates, photo swaps, new pages and small design adjustments. Larger projects are quoted before any work starts.

Is SEO included in a care plan?

Care plans include search health checks on Plus and Premium: broken links, structured data and indexing. Ongoing SEO, such as content, local search and Google Business Profile management, is its own service.

What happens if the site goes down?

Monitoring alerts us the moment it happens, on every plan. We restore service first, then tell you what happened and what we changed so it does not happen again.

Is a care plan required with a new website?

Yes, for websites we host. Hosting, security and backups are what keep the investment working, so every site we launch starts on one of the three plans.

Book a strategy session

Plan the care with your build.

One strategy session. We look at your site and your goals, and recommend the care plan that fits.

  • A working call on your property, not a pitch
  • A strategist replies within one business day
  • Clear priorities, whether or not you hire us
Prefer to talk now? Call (775) 440-6800
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