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Price Guide

Know the investment before the first call.

How much does apartment marketing cost?

With Next Level Communities, a custom community website runs $15,000 to $30,000, website care plans run $99.95 to $299.95 a month, and monthly services such as SEO, advertising management and lead nurturing run $1,000 to $7,500 each per community. Every engagement gets a fixed-price proposal after a strategy session, so you know the full investment before work starts.

Build an estimate for one community

Estimate, not a quote
One-time
$15,000 to $30,000
Monthly
$99.95 to $299.95

Ad spend is separate. Portfolios are scoped together, not multiplied. Your proposal turns this range into one fixed price.

Get a Fixed Price
Services and pricing

What does each service cost?

Typical ranges for one community. Every engagement is scoped to the property, and the proposal is a fixed price.

  • Community Website

    A custom website for one community, designed and built to rank, convert and lease. You own it.

    $15,000 to $30,000

    one-time

    Per community.

    Includes

    • Discovery and competitive research
    • Custom design and development
    • SEO foundation and structured data
    • Lead capture and tour booking
    • Training and full ownership

    What moves the price

    Unit count and floor plans · Integrations with your PMS and CRM · Phases, amenities and content depth

    Explore Community Website
  • Custom Technology

    Resident portals, integrations and custom software for multifamily. You own the code.

    From $25,000

    one-time

    Per project, phased so the first release earns its keep.

    Includes

    • Discovery and architecture
    • Design and development
    • Integrations with your systems
    • Security and testing
    • Launch, training and support

    What moves the price

    Number of integrations · Users and roles · Phases and feature depth

    Explore Custom Technology
  • Apartment SEO

    Local search, Google Business Profile and AI answer visibility, managed every month.

    $2,500 to $7,500

    per month

    Per community.

    Includes

    • Search audit and keyword plan
    • Google Business Profile management
    • Technical fixes and structured data
    • Answer-first content
    • Monthly ranking and lead reporting

    What moves the price

    How competitive your submarket is · Content volume each month · Number of locations

    Explore Apartment SEO
  • Apartment Advertising

    Google, Meta and retargeting campaigns, managed weekly and reported in tours and leases.

    $2,000 to $6,000

    per month

    Management fee. Ad spend is paid directly to Google and Meta.

    Includes

    • Campaign strategy and setup
    • Ad creative and copy
    • Landing pages on your site
    • Conversion tracking
    • Weekly management, monthly reporting

    What moves the price

    Number of channels · Campaign count and creative refreshes · Lease-up versus stabilized pace

    Explore Apartment Advertising
  • Apartment Branding

    Positioning, naming and identity for a lease-up, repositioning or post-acquisition rebrand.

    $15,000 to $45,000

    one-time

    Per community or brand system.

    Includes

    • Market and competitor research
    • Positioning and messaging
    • Logo and visual identity
    • Brand guidelines
    • Rollout plan

    What moves the price

    Whether naming is included · Signage and print scope · Number of communities in the system

    Explore Apartment Branding
  • Lead Nurturing

    CRM integration, automated email and text follow-up, and reputation management.

    $1,000 to $3,000

    per month

    Plus a one-time setup of $7,500 to $20,000.

    Includes

    • CRM and lead routing setup
    • Email and SMS sequences
    • Tour reminders and recovery
    • Review generation and monitoring
    • Monthly optimization

    What moves the price

    CRM and system integrations · Number of sequences · Reputation scope across platforms

    Explore Lead Nurturing
  • Website Care

    Fast, secure, managed hosting with updates, monitoring, backups and support from the team that built the site.

    $99.95 to $299.95

    per month

    Per community. SEO, advertising and other marketing are separate services.

    Plans

    Essential$99.95

    • Global edge hosting and SSL
    • Security and software updates
    • Daily backups and uptime monitoring
    • Site editor and client portal

    Plus$199.95

    • Everything in Essential
    • Up to 2 hours of changes a month
    • Quarterly speed and search checks

    Premium$299.95

    • Everything in Plus
    • Up to 4 hours of changes a month
    • Monthly analytics report
    • Same-business-day support

    What moves the price

    Monthly content changes · Reporting · Support response

    Explore Website Care

The client portal and your strategy sessions are included with every engagement.

Price the outcome

Budget matters. So does what it returns.

A cheaper website that does not lease units is not a saving, it is a cost that repeats every month a unit sits empty. Run your own numbers: the ROI calculator shows what more occupancy is worth to your asset value at a 5% cap rate.

Run the ROI Calculator
What drives cost

What moves a project up or down the range?

What keeps a project near the low end of the range compared with what moves it toward the top
CompareLower in the rangeHigher in the range
Community sizeOne building, a few floor plansLarge or multi-phase community, many floor plans
IntegrationsLead forms and a tour linkLive PMS availability, CRM and custom tools
ContentYour photos and copy are readyPhotography, neighborhood content and full copywriting
MarketFew direct competitorsDense submarket with strong competitors
BrandExisting brand carried forwardNew name and identity, or a repositioning
TimelineStandard scheduleCompressed lease-up deadline
Proposal process

How do we arrive at your price?

No surprise invoices. You see the full scope and price before you commit to anything.

  1. Strategy session

    We learn the community, the market and the goal, and look at your current site and search position together.

  2. Discovery

    For larger scopes, a short discovery confirms integrations, content and timeline before anything is priced.

  3. Fixed-price proposal

    One proposal with scope, timeline and a fixed price for project work, and a fixed monthly fee for ongoing services.

  4. Kickoff

    Once approved, your team, timeline and first milestones go live and work begins.

Start with a strategy session.

Book a Strategy Session
FAQ

Pricing questions owners ask

Why don’t you publish one fixed price?

Because communities differ. A 40-unit building and a 300-unit lease-up with live availability need different work. The ranges here are honest guides; your proposal turns them into one fixed price after we understand the community.

Why does a custom website cost more than our PMS template?

A template is built to serve the software. A custom community website is built to rank in your market, convert renters and stay yours if you change software. It is a leasing asset, priced like one.

Is ad spend included in the advertising fee?

No. The fee covers strategy, creative, landing pages, tracking and management. Ad spend is paid directly to Google and Meta from accounts you own, so every dollar of media is visible to you.

Do I have to buy everything?

No. Each service can be bought on its own. Most owners start with the community website, because every other channel sends renters to it, and add services as goals grow.

How is pricing handled for a portfolio?

Portfolios are scoped together rather than multiplied card by card. Shared design systems, templates for common pages and one reporting setup change the math, so portfolio proposals are priced as one engagement.

What happens after the proposal?

If it fits, you approve it and we schedule kickoff. If it does not, we tell you what would fit your budget, or that we are not the right partner. Either way you leave with a clear plan.

Book a strategy session

Get a fixed price for your community.

One strategy session. You leave with a clear scope, and a fixed-price proposal follows.

  • A working call on your property, not a pitch
  • A strategist replies within one business day
  • Clear priorities, whether or not you hire us
Prefer to talk now? Call (775) 440-6800
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