NOI, cap rates and vacancy cost: the math that connects marketing to what a property is worth.
To increase NOI in multifamily without cutting service, shrink the income you lose to vacancy, concessions and turnover. Marketing controls all three: it fills units faster, reduces the discounts needed to sign leases and keeps residents longer. At a 5% cap rate, every $1 of added NOI adds about $20 of asset value.
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