The student housing marketing agency built around pre-leasing season.
What does a student housing marketing agency do?
A student housing marketing agency fills purpose-built student communities on the academic calendar: a website that sells by the bed and by the floor plan, social and search campaigns that reach students and the parents who co-sign, and a pre-leasing plan that starts months before move-in. We build that system and report it in beds leased against your pre-leasing targets.
What does student housing marketing have to do differently?
Pre-leasing on the calendar
Campaigns built backward from move-in day, so demand peaks when leasing opens, not after it closes.
Two audiences
Students choose the community; parents often sign. The website and campaigns speak to both.
By the bed
Pricing, availability and roommate options shown the way students actually lease.
Renewals before the next search
Residents who renew early are beds you never have to market again.
Map your pre-leasing calendar with us.
Book a Strategy SessionWhat goes into a student housing marketing plan?
A custom community website
Floor plans, per-bed pricing, roommate matching and applications built for students and parents.
Paid social and search
Campaigns on the platforms students use, timed to the pre-leasing calendar.
Campus-area search
Local SEO and Google Business Profile work for the searches around your campus.
Brand and content
A brand students want to post about, with photo, video and social content to match.
Lead follow-up
Fast replies by text and email, because students compare several communities in an evening.
Pre-leasing reports
Beds leased against target by floor plan, reported weekly in season.
A student housing specialist or a general apartment marketer?
Student housing leases on a calendar conventional apartments do not. The plan, the website and the reporting all change.
| Compare | General apartment marketing | Student housing program |
|---|---|---|
| Timing | Steady, month by month | Built around pre-leasing season |
| Unit of sale | The apartment | The bed and the floor plan |
| Audience | The renter | Students and the parents who co-sign |
| Channels | Search and listing sites | Social first, then search |
| Reporting | Occupancy | Beds pre-leased against target |
| Website | A standard floor plan page | Per-bed pricing and roommate options |
How does a student housing engagement run?
Calendar
Your pre-leasing targets and dates, worked backward to a campaign plan.
Website
A custom site built for per-bed leasing, connected to your systems.
Brand and content
Photography, video and social content made for the platforms students use.
Campaigns
Paid social and search launched ahead of leasing season.
Follow-up
Lead response and tour scheduling tuned for students comparing options.
Weekly reporting
Beds leased by floor plan against target, with the next moves.
Bring your move-in date and your pre-leasing target.
Book a Strategy SessionStudent housing questions owners ask
Do you work with purpose-built student housing only?
We work with purpose-built student communities and conventional apartments near campus that lease to students. The plan changes with how the community leases, by the bed or by the unit.
When should pre-leasing marketing start?
Earlier than most owners expect. We set the start date from your move-in date and pre-leasing targets in the first planning session.
Can the website show per-bed pricing and availability?
Yes, where your property management system provides it. We confirm what your system allows in discovery and build the site around it.
How do you market within Fair Housing rules?
Every ad and audience is built within Fair Housing rules and the platforms’ housing ad policies. We target by interest and location, never by protected characteristics.
What works alongside this?
Fill every bed before move-in day.
In a strategy session we will look at your pre-leasing targets and calendar and map the campaign that gets you there.
- A working call on your property, not a pitch
- A strategist replies within one business day
- Clear priorities, whether or not you hire us