Lease-up websites that build demand before the doors open.
What is a lease-up website?
A lease-up website is a custom site for a new apartment community, launched during construction to build demand before units are ready. It positions the brand, ranks for the submarket, captures an interest list, then switches to floor plans, pricing and tour booking at pre-leasing. After stabilization it stays with the asset.
- Launches
- During construction
- Builds
- Your brand and buzz in the submarket
- Captures
- Leads, tours and signed leases
- Protects
- Rent, with fewer concessions
- Belongs to
- You, with every lead and the domain
What the site does at every stage.
Select a stage to see what the website is doing for the lease-up at that point.
Stage 1 of 5: Groundbreaking
Claim the name and the search results
What the website is doing
- Brand and positioning set
- Coming-soon site live and indexing
- Interest list capture opens
Breaking ground soon? Start the site now.
Book a strategy session and we will map the website to your lease-up schedule.
When should a lease-up website launch?
As early as the community has a name. Search engines take time to trust a new site, and the interest list is the cheapest demand you will ever buy. A site that launches at pre-leasing starts from zero exactly when it needs to perform.
Search needs a head start
A site indexed during construction is already visible when renters start searching your submarket.
The list is owned demand
Every name on the interest list is a prospect you will not pay a listing service to reach.
Brand before concessions
Positioning set early supports pricing at opening, instead of leaning on concessions to fill the building.
From groundbreaking to stabilized.
- 01
Discovery
Site plan, unit mix, target renter, submarket comps and the lease-up schedule.
- 02
Brand and positioning
Name, identity and message that set the community apart before anyone tours.
- 03
Coming-soon launch
A fast, indexable site with interest list capture, live months before opening.
- 04
Pre-leasing build-out
Floor plans, pricing, availability and tour booking connected to your leasing tools.
- 05
Lease-up support
On Dominate: paid demand, follow-up automation and monthly reporting through stabilization.
Questions developers ask us first.
How early should we start the website for a new development?
As soon as the community has a name and a rendering. A coming-soon site launched during construction builds search visibility and an interest list, so pre-leasing starts with demand already in hand.
Can the site capture interest before we have pricing?
Yes. The coming-soon phase is built around interest list capture: renters sign up for updates and priority access, and that list becomes your first wave of tours when pre-leasing opens.
What happens to the website after stabilization?
It becomes the permanent community website. The focus shifts from acquisition to retention with resident features, and because the property owns the site, it transfers with the asset at sale.
We develop several communities. Can the system scale?
Yes. Each community gets its own brand and site, built on a shared system, so every new project starts from a proven foundation instead of from scratch.
Does it work with the leasing software our operator uses?
We connect the site to your leasing and property management tools so availability and leads flow where the leasing team works. Integrations are scoped during discovery.
- The flagship
Custom community websites
The five outcomes owners buy, and how a custom site delivers each one.
- Management companies
Websites for property management companies
One system across every community you manage, with results you can report to ownership.
- Template sites
Replace your RentCafe, AppFolio or Yardi template
Move off the platform template to a site you own, without losing your leasing workflow.