Your template site is rented. Own the next one.
Can I replace my RentCafe, AppFolio or Yardi website?
Yes. Your property management software keeps running for applications, payments and maintenance; only the public website changes. A custom site replaces the template, connects to your leasing tools, and moves your existing pages over with redirects so search rankings carry across. You own the new site, its content and its leads.
- Keeps
- Your PMS, applications and payments
- Redirects
- Every old page, so search traffic stays
- Converts
- Visitors into tours and leases
- Belongs to
- You, not the platform
- Launches
- In 4 to 6 weeks on Ignite
Leasing workflow unchanged for your team
Drag to see what changes.
Same community, two websites. One is the platform template. One was built for the property.
Template site
- Shared layout across the platform
- Generic copy
- No control over the code
Custom site
- Designed for this community
- Copy built for its renters
- Owned code, built for search
Ready to leave the template? We will plan the move.
Book a strategy session and we will audit your current site and map the switch.
Why replace a website that comes free with our software?
Because free is the price, not the cost. The template is identical to communities you compete with, you rent it instead of owning it, and you cannot change the code that decides how it ranks and converts.
| Feature | PMS template site | Custom community website |
|---|---|---|
| Ownership | Rented from the software vendor | Owned by the property |
| Design | Shared with every community on the platform | Built for one community |
| Code and technical SEO | No access | Full control |
| Leasing workflow | Built in | Connected to the same software |
| If you change software or managers | Start over | The site stays |
Leaving the template without losing ground.
- 01
Audit the template
Every page, every ranking query and every leasing link on the current site, so nothing is lost in the move.
- 02
Map content and URLs
Old addresses mapped to new pages, with permanent redirects that carry search equity across.
- 03
Design and build
A custom site for the community, its renters and its submarket, built for search from the first line.
- 04
Connect your leasing tools
Availability, applications and payments linked to the property management software you already use.
- 05
Launch and redirect
The new site goes live on your domain, redirects switch on, and search engines are notified.
- 06
Measure and improve
Rankings, leads and the leasing funnel tracked from day one, with clear next steps.
Questions owners ask us first.
Do we have to stop using RentCafe, AppFolio or Yardi?
No. The software keeps running your operations: applications, payments, maintenance and accounting. Only the public website moves to a custom site, which links to and connects with the software.
Will we lose our Google rankings when we switch?
Not if the move is planned. We map every existing URL to its new page with permanent redirects and notify search engines at launch, so the search equity the old site earned carries over.
Who owns the domain?
The property should. If the template runs on a vendor subdomain, we move you to a domain you own. If you already own one, the new site launches on it.
How long does the switch take?
A custom community website launches in 4 to 6 weeks on the Ignite tier, including content migration, redirects and leasing integrations.
Can our on-site team still update the website?
Yes. Floor plans, pricing, specials and events are managed from a content interface built for leasing teams. No developer needed.
- The flagship
Custom community websites
The five outcomes owners buy, and how a custom site delivers each one.
- Developers
Lease-up and pre-leasing websites
Build demand before the certificate of occupancy and reach stabilization on your schedule.
- Management companies
Websites for property management companies
One system across every community you manage, with results you can report to ownership.